[Bertram Anders]

Its true. Anyone can have one. My older characters Avrora lay person of Oghma could have one and so could Azura of the legion
and also my current character Caramiriel.

Why limit to the leaders? I see no conflict. Selling stuff can be a bear and usally most factions go to their qm or faction store.

The former is false, you must own a merchant license and have that be your only faction, or be -the- faction leader of your faction to own one.

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Also, in reference to earlier comments: Server Updates has an article about the merchants selling to the merchant master.